170-HECTARE INTEGRATED URBAN AREA
Client
Nam Long Group
Industry
Real Estate
Category
Digital
SCOPE OF WORK
Digital Communication Strategy. Media Planning. Digital Advertising
Introduction
CREATING THE FIRST WAVE
Izumi City was launched amidst a real estate boom concentrated in the western part of Ho Chi Minh City, while the eastern market had not yet received comparable attention.
Challenge
PUBLIC LAUNCH: 170-HECTARE INTEGRATED URBAN AREA
The challenge was to quickly build brand recognition for a new project, broaden customer interest in the East Saigon area, and create strong appeal right from Phase 1.
Solutions
THEMAX implemented a multi-channel digital communication campaign
We creating strong and continuous coverage. Simultaneously, we leveraged the synergistic effect from neighboring major cities to amplify the area's appeal and make Izumi City a focal point for customers.
Results
A SOLD-OUT FIRST MOVE
Right in Phase 1, Izumi City made a huge impact and quickly sold out. The success of the initial phase not only boosted sales but also laid the foundation for media coverage in subsequent phases.
